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It’s no secret that physicians
struggle to balance patient care with increasing demands
on their time to devote to paperwork, billing, insurance
forms, and the myriad of other requirements imposed upon
them by the insurance companies and government.
Ironically, although the demands of providing care have
increased, many established physicians earn less than
they did twenty years ago.
To make matters worse, despite the proliferation of the
Internet and electronic efficiencies in most sectors of
the business world, one industry that would benefit
tremendously – healthcare - has lagged behind. To bring
the healthcare industry up to speed, the government has
enacted HIPAA (Health Insurance Portability and
Accountability Act of 1996), requiring that, among other
things, all medical transactions and records be
confidential and secure to ensure patient privacy.
ephynity was designed as a technology based solution to
the challenges that confront physicians today. McGrath
Group Management has taken a successful model for
managing Accounts Receivables, developed proprietary
software around that model, added important features
which will continue to evolve and expand through
partnerships, and is offering it through a web based
distribution strategy (i.e. ASP) to healthcare
practitioners.
Visit the ephynity web site
(coming soon!) to learn more about this
exciting new product offering.
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