It’s no secret that physicians struggle to balance patient care with increasing demands on their time to devote to paperwork, billing, insurance forms, and the myriad of other requirements imposed upon them by the insurance companies and government. Ironically, although the demands of providing care have increased, many established physicians earn less than they did twenty years ago.

To make matters worse, despite the proliferation of the Internet and electronic efficiencies in most sectors of the business world, one industry that would benefit tremendously – healthcare - has lagged behind. To bring the healthcare industry up to speed, the government has enacted HIPAA (Health Insurance Portability and Accountability Act of 1996), requiring that, among other things, all medical transactions and records be confidential and secure to ensure patient privacy.

ephynity was designed as a technology based solution to the challenges that confront physicians today. McGrath Group Management has taken a successful model for managing Accounts Receivables, developed proprietary software around that model, added important features which will continue to evolve and expand through partnerships, and is offering it through a web based distribution strategy (i.e. ASP) to healthcare practitioners.

Visit the ephynity web site (coming soon!) to learn more about this exciting new product offering.

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